How This 4-Time Cancer Survivor Curates Unique Gifts for Cancer Patients Feat. Liz Benditt | POW27

Summary:

In this episode, we speak with 4-time Cancer Survivor, Liz Benditt. Liz shares her story with each type of cancer she had over the course of 8 years. We talk about what she learned through the process, things she wishes she did differently, and how she’s helping cancer patients today with her unique and essential gifts.

More About Liz:

Liz Benditt is a senior marketing executive with 25+ years of professional experience with a wide variety of brands, products, and services including Lyric Opera, Ace Hardware, Hallmark, SONIC America’s Drive-In, Blue Bunny Ice Cream, Mattel Toys, Walt Disney World, and Bluetooth.

In addition to teaching undergraduate business marketing courses at the University of Kansas, Benditt is currently President and CEO of The Balm Box, a self-care and gifting site for breast cancer patients. She also serves on the Education First Shawnee Mission board of directors and volunteers with National Charity League.

Key Takeaways:

• [04:13] A little background about Liz and where she’s from
• [06:32] The 1st time Liz discovered she had Melanoma Skin Cancer and why she had to take immediate action
• [11:02] How Liz later discovered she had Thyroid Cancer only 11 months after her first diagnosis
• [12:44] The rare side-effect Liz experienced after thyroid surgery 
• [15:05] Liz’s biggest takeaway after being diagnosed with 2 different types of cancer back-to-back
• [18:43] Why Liz is particular with the medical professionals she chooses 
• [20:04] The main goals Liz had once she was dealing with her rare side-effect
• [21:59] The 3rd type of skin cancer Liz was diagnosed with 5 years later
• [26:13] How Liz tested to see if she was a carrier for other cancers
• [26:53] How Liz has maintained a positive attitude despite having multiple types of cancer
• [27:35] Why Liz started paying more attention to the foods she and her family were eating 
• [32:02] The 4th type of cancer that showed up in an unusual mammogram
• [35:23] Liz’s horrible experience with treatment and how she managed to continue to work during the process
• [42:15] Liz’s advice on how to tackle a tough situation
• [44:11] Why it’s important to give yourself grace in a rough situation
• [46:01] What inspired Liz to create The Balm Box and how she brought her idea to life
• [50:23] The absolute top-rated items requested by cancer patients
• [50:35] The absolute worst-rated items to give a cancer patient as a gift
• [54:09] The 2 best-selling items from the Balm Box
• [57:35] Advice Liz has for her younger self 

Resources Mentioned in This Episode:

• Connect with Liz on Instagram and Facebook.
• Learn more about The Balm Box on her website here.
• We'd love to hear from you! Send us a message on Instagram or Facebook.

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